Mobile app analytics tools: Keep track of your app's performance

Mobile analytics are an essential part of the mobile software development life cycle, and continue to provide benefits throughout the life of a live app in production by providing data that can be used to improve user engagement, increase user retention and identify specific functions to enhance the overall user experience (UX). Mobile analytics is critical for continuous improvement of the app itself, as well as for gathering useful business intelligence.

EDITOR'S CHOICE: Flurry.com - One of the leading mobile analytics solutions. Integrate Flurry Analytics in five minutes to get basic insights into your users and app performance, or set up advanced analysis of complex events to get a deep understanding of everything your users are doing. From initial launch to the top of the charts, Flurry Analytics is free at any scale and available for iOS, Android, Blackberry, Windows Phone, and mobile web.

Google Analytics - Mobile App Analytics measures what matters most at all key stages: from first discovery and download to in-app purchases. You’ll get a clear view you can act on to make users happier — and to make your app a success.

Tapstream.com - App install tracking - 100% free. Tapstream is a comprehensive marketing dashboard that attributes every download of your app.

Parse.com  - Track Custom Analytics: With a single line of code, track any data point you can imagine in your app.Growth Analytics: Measure active users, installations, retention data, and more with Growth Analytics. Understand exactly how your new launches are received and how many people come back for more.

Mixpanel.com - It tracks user interactions with web and mobile applications and offers tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Collected data is used to build custom reports and measure user engagement and retention.

Count.ly - Countly is a mobile application analytics platform. It collects data from mobile applications, processes this data in real-time and gives you advanced tools to understand your users better.

Apsalar.com - A mobile analytics & audience platform that combines a marketing attribution suite, audience analysis, and user management capabilities to power a data-driven mobile marketing channel.

Appsee.com - A simple and powerful visual mobile analytics platform that enables you to measure, understand and improve the user experience in your mobile app.

Which is your favorite analytics platform?

Flurry

Google Analytics

Tapstream

Parse

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